Mohamed Rasi a Design Lead

About me

I am a Design Research & Service Design Lead with the learnings from my work experience, academia and life. For me, design is just not a profession but a mindset to thrive in this world. I look at all the aspects of the world with a critical eye and constantly identify opportunities for ‘innovation’ or simply ‘change for the better’. I always try to follow the doughnut economics principle in my approaches which goes by ‘Designing an ecologically safe and socially just space for humanity to thrive’.

I don’t follow design methods or create deliverables for the sake of it but I foresee how each action in the design process & each design deliverable creates value for the team I am working with, and the stakeholders I am designing for, in an accessible, socially just & ecologically safe way.

With 7 years of global experience across design consulting, enterprise digital transformation, and agile product design, I specialize in translating complex systemic challenges into intuitive, human-centric services.

My career spans leading research and service design for Saudi government entities at HUED, crafting enterprise-scale UX and visual design for major European and US brands at Wongdoody, and delivering strategic design solutions for dynamic SMBs. I hold a Master’s degree in Design Innovation & Service Design from The Glasgow School of Art. Drawing on this academic foundation, I actively integrate speculative design, circular economy principles, and systems thinking to drive sustainable innovation across critical sectors like healthcare, waste management, and urban mobility.

Consulting & Leadership

Multidisciplinary Team Leadership: Leading cross-functional teams, comprising Design Researchers, Service Designers, UX/UI Designers, Graphic Designers and Business Analysts, to drive cohesive, high-impact design delivery.

Client Management & Stakeholder Alignment: Managing complex client relationships, managing expectations, and translating design outcomes into compelling narratives to build consensus and drive strategic business decisions.

Research practice

Research Strategy & Planning: Leading end-to-end research planning by architecting mixed-methods approaches, from conducting foundational desk research to defining the primary research methodology and approach.

Discovery & Engagement: Facilitating high-impact discovery workshops and conducting in-depth user interviews leveraging cultural probes and contextual engagement tools.

Data Synthesis & Insight Framing: Synthesizing complex qualitative data through rigorous coding and thematic analysis, translating raw findings into actionable, strategic insights.

Systems Mapping & Visualization: Translating complex systemic challenges into clear, strategic artifacts, including ecosystem maps, future-state user journeys, and personas, to guide design execution.

Evaluation & Validation: Directing usability testing and heuristic evaluations to continuously measure, validate, and refine the user experience.

Design practice

Opportunity Framing & Ideation: Facilitating co-creation workshops to frame strategic opportunities and drive concept ideation, utilizing frameworks like value/effort matrices to prioritize high-impact solutions.

Service Architecture & Blueprinting: Architecting comprehensive service blueprints, conceptual diagrams, and information architecture to align front-stage user experiences with back-stage operational capabilities.

Rapid Prototyping & Iteration: Directing the prototyping cycle from low-fidelity concepts to testable models, ensuring rapid validation and iterative refinement of the core service experience.

Implementation Oversight & Handoff: Overseeing the transition from UX/UI design into development, ensuring seamless developer handoff, supporting technical implementation, and safeguarding design fidelity across all form factors.

Testimonials

"We highly appreciate Rasi’s deliverables but more than that his commitment on this project. Even though Rasi isn’t onsite with the team, he always asks relevant questions during our grooming sessions, and bring high quality deliverables with an added value for our end users. We at Adecco are sincerely pleased to work with Rasi. We hope to continue working with him on this program!"

Mikael GENET

Project Director, Adecco France