Mohamed Rasi a Design Generalist

About me

I am an evolving designer with the learnings from my work experience, academia and life. For me, design is just not a profession but a mindset to thrive in this world. I look at all the aspects of the world with a critical eye and constantly identify opportunities for ‘innovation’ or simply ‘change’. I always try to follow the doughnut economics principle in my approaches which goes by ‘Designing an ecologically safe and socially just space for humanity to thrive’.

I don’t follow design methods or create deliverables for the sake of it but I foresee how each action in the design process & each design deliverable creates value for the team I am working with, and the stakeholders I am designing for, in an accessible, socially just & ecologically safe way.

I have 7 years of experience working as a Designer including design research, service design, UX design and visual design from working at HUED(Design consulting) in research and service design for several Saudi government organisations, at Wongdoody, doing UX and Visual design for several large-scale companies across the Europe and the US, and as a freelance UX designer working with small and mid-sized companies. Academically, I have a master’s degree from The Glasgow School of Art in Design Innovation & Service Design where I worked on projects researching and innovating in the area of healthcare, waste management and active travel by exploring concepts like circular economy, speculative design, and service design approaches.

Research practice

Doing desk research, planning primary research methodology and approach.
Conducting in-depth interviews and discovery workshops with appropriate stakeholders by use of engagement tools.
Conducting usability testing and heuristic evaluation.
Analysing data, coding key findings, thematic analysis, and insight framing.
Creating personas, user journey maps, product journeys, and relevant concept visualisation to address complex issues.

Design practice

Framing opportunities, ideating concepts through co-creation workshops, and prioritizing ideas with a value/effort matrix.
Creating service blueprints, conceptual diagrams, information architecture, user flows, and wireframes.
Prototyping, testing, and iterating using low-fidelity prototypes.
Overseeing UX/UI Design for a fail-proof transition, developer handoff of deliverables, and supporting technology implementation.

Testimonials

"We highly appreciate Rasi’s deliverables but more than that his commitment on this project. Even though Rasi isn’t onsite with the team, he always asks relevant questions during our grooming sessions, and bring high quality deliverables with an added value for our end users. We at Adecco are sincerely pleased to work with Rasi. We hope to continue working with him on this program!"

Mikael GENET

Project Director, Adecco France